Although we adapt our strategies based on your brand’s preferences, we have a standardized and carefully-crafted three-step process in managing your online reputation.
Identify your brand’s present reputation in the web
At the onset, we gather the organic searches about your brand. We filter the search results and then determine how much negative reputation is present and their rankings in the search engines.
Replace the negative with the positive
Again, it is important to note that completely deleting negative content is not a guarantee. The best case scenario (and the realistic one) is to remove them from the first page and flush them out of the top 50 results.
After determining how much negative reputation is needed to be cleared, we then begin with optimizing the existing positive reputation and make them land on first page of the search engines. This is where our extensive knowledge of Search Engine Optimization (SEO) comes in.
The negative listings can also be flushed down by creating content in your brand’s favor and optimize it as well in order to gain high rankings. The content can either appear in blog posts, reviews, or any form of user-generated sites. This task is also fueled with a good amount of Social Media Optimization (SMO), or the art of becoming a staple in consumer-driven sites.
Maintaining the positive status on a consistent basis
Reputation Engineer is not contented on replacing the good with the bad but rather puts extensive effort to make the positive reputation stay afloat by our SEO campaigns.
Unlike other online management reputation management services, Reputation Engineer presents a realistic turn around time for the desired results to kick in. This is due to the fact that search engines perform their updates on undetermined times so the positive search results can appear as fast as a week’s time or a bit longer with as much as a month or so.
However, be rest assured that in spite of the time constraints, we are always on a continuous move to make establish your brand’s positive reputation.
To know more about how we work, submit your inquiry here.
